GENERAL INTRODUCTION TO COMMUNICATION AND SOCIAL ASPECTS
By Susana Toboso, Xavier Gabarrell, Gara Villalba, Cristina Madrid, Ramiro Gonzalez, Caroline Bini
Caroline Bini (Groupe One, BE), Mathilde Gougeau (Groupe One, BE)
At this stage of the development of your project, it is essential that you focus on your communication strategy by developing your concept and idea in order to get your future consumers and stakeholders involved. The project leader will particularly focus on the definition of the main message, the “why” of the project, and anticipate the behaviour of the target audience as well as of the stakeholders, as explained above.
More details in Communication chapter.
For instance, the goal of your rooftop greenhouse (RTG) is to show that there exist alternatives to reduce CO² emissions. To achieve this goal, you will plan to organise awareness campaigns, workshops, and visits with construction students and future urban farmers, but also to do active lobbying with local municipalities. Your main target audience will be the students and workers from the construction and farming sectors, as well as politicians.